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Hats off to new
pre-raceday fashion competition
Durban – With the delectable assortment of headwear towering above the
crowd of punters and socialites at Africa’s Greatest Horseracing Event,
the driving force behind the Vodacom Durban July fashion programme has
launched a new national pre-raceday fashion competition for 2010 allowing
hat enthusiasts and milliners alike to showcase their wares.
A hat is no longer the functional piece of your ensemble used as a sun
visor or saviour from the rain, it has now developed the ability to
attract more attention than the being it adorns and some would go so far
as to say it counts more than the outfit itself.
“It’s a Blooming Great Day” is the theme for this year’s raceday and the
inspiration which designers need to explore before settling on their final
design.
“An old hat with stuff shoved on is just boring,” said Cape designer
Malcolm Kluk. “Don’t necessarily match your hat colour to your outfit and
don’t think that last year’s fedora with a new ribbon is acceptable.”
Kluk continued by making reference to the many contemporary ways of
wearing headpieces from alice bands and fascinators to fantasy creations.
“Be inventive, but too much is too much!” he added.
There is also an abundant supply of decorative pieces available to
embellish your design, ranging from feathers, fabrics, beads and more,
your options are endless.
“Be careful your hat isn’t overdone, as this year’s theme could lend
itself to going crazy, especially with an abundant supply of fake
flowers!” said Head of Fashion at Durban University of Technology, George
Vorster.
Vorster explained that hats are created to complement an outfit, rather
than being a form of fancy dress. “You don’t want to look like a Christmas
tree on raceday!”
“When you don’t know what you are looking at, the hat or the garment, then
it’s too much, or your partner is forced to walk six metres away from
you,” laughed Vorster.
The overall winner will receive R5000 in cash and a piece of jewellery
from the Fresh Flower Collection from Mark Gold Jewels to the value of R25
000, the first runner up will receive R3000 and the second runner up
R2000.
The deadline for storyboard entries in the Vodacom Durban July
Extraordinary Hat Competition is Tuesday, 15 June at 10h00 for entries in
KwaZulu-Natal and storyboards need to be delivered to Tiffany Prior: ICE
MODELS, 42 Lennox Rd, Greyville, Durban, 4001. For entry deadlines and
details in other regions please visit the website for more information.
Any questions about the Vodacom Durban July Fashion programme can be
directed to the fashion programme director Tiffany Prior on (031) 309 6114
or by email on
tiffany@dbn.icemodels.co.za
The Vodacom Durban July takes place at Greyville Racecourse on Saturday,
31 July 2010. More information can be found at
www.vodacomdurbanjuly.co.za
2010 Vodacom
Durban July theme
"IT’S A
BLOOMING GREAT DAY"
Plant a seed of good fortune,
In the garden of your mind.
Gather design, reap style,
Till it’s one of a kind.
Take a chance on wild,
Exotic if you must.
The flowers of our land,
Sub-tropical or dust.
A mixed bouquet,
In the early light of day.
Or maybe one brilliant bud,
Standing proud is the way.
Indigenous is ingenious,
A good bet to be seen.
Recycling’s one way,
Another is ‘think green’.
In a garden of colour,
One contest stands high.
A blooming great race,
The Vodacom Durban July.
The Vodacom Durban July
Africa’s Greatest Horseracing Event |
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