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Gauteng semi-finalists named in Vodacom Durban July Young Designer Award
Gauteng
- The Vodacom Durban July Young Designer Award continued its
unprecedented growth with an entry that exceeded all expectations in terms
of quantity and quality. Record entries were received from most of the
regions with key areas such as the Eastern Cape raising the technical and
creative bar of the competition.
The record entry of
storyboards
received from students from design technikons, colleges and universities
across the
Gauteng region has stunned judges with their varied interpretations of
this year's theme "It's a Blooming Great Day!"
"I’m thrilled at the response from Gauteng this year," said
Fashion
Programme Director, Tiffany Prior.
'We basically doubled the number of entries we received this year and the
overall standard is much higher."
"We finish our regional judging tour in Johannesburg on the May 28 and I
have no doubt that we’ll end on a high," added Prior. "There are a few
storyboards that really stood out and I can’t wait to see the finished
work."
The students’ interpretations of the theme varied from one to another
drawing inspiration from aspects of the "green" recycling movement;
colours, layers and textures of floral or natural elements and very clever
use of organic earthy elements such as cotton, leaves and feathers.
The esteemed panel of judges, which included the director of SA Fashion
Week Lucilla Booyzen, top Durban designers Terrence Bray and Nirma
Madhoo-Chipps along with Tiffany Prior, Terrence Pillay and Gold Circle's
Monica Holman, shortlisted the semi-finalists from the huge submission of
storyboards entered in each of the five regions competing in this year’s
competition.
"I'm completely amazed
by the design talent coming out of our country, especially what we have
seen from Port Elizabeth," said Booyzen. "It's exciting and inspiring!"
Last years' overall winner Skye Pengelly recalls her memories of winning
the 2009 Vodacom Durban July Young Designer Award. "This award gave me the
confidence boost that I needed as a designer as it gave me national
exposure and the opportunity to measure myself up against all the up and
coming designers in the country," said Pengelly.
"As we all know exposure is a massive part of how we measure success as
designers and this award puts your name and design aesthetic into the mind
of South Africans," she added.
Each student is required to design a race day ensemble that is stylish,
fashionable and encompasses the spirit of one of South Africa’s most
prestigious events – the Vodacom Durban July. “The standard of work gets
higher each year and I really expect our final ten to clearly showcase
South Africa's future design talent,” said Prior.
The
finalists will be selected from the regional finals in Gauteng on May 28
and
will go on to compete
in the national finals in Durban on 14 and 16 July at Greyville
Racecourse.
The winner will be announced on the day of the Vodacom Durban July in
Durban on 31 July, and will win a prize including a five day trip to
London to attend the 2011 Graduate Fashion Week, R10 000 in cash from
Vodacom as well as additional prizes still under consideration.
The college that represents the winner will receive a R30 000.00 bursary
from Vodacom which will be used as a bursary for a deserving student and
the balance being used to develop resources within the college.
The 114th running of the Vodacom Durban July takes place at Greyville
Racecourse on Saturday 31 July. More information can be found at
www.vodacomdurbanjuly.co.za
ENDS
The semi-finalists from
Gauteng are:
Samantha Fehar, Marissa van Zyl, Yolande Maree, Gugulethu Nhlengethwa,
Nicolene Minnie, Surprise Motsepe, Gwendaline Gutler, Chanelle Naidoo,
Elli-Nicole Sazeides, Agrippa Dumisani Makhubela, Ofelia Gomes Andrade,
Christina Johanna Hoffmann, Julene Rokebrand,
Lindsay Eyre, Eldelene Marais and Laz Yani who has two storyboards that
were selected to take part in the the regional finals.
Any questions about the
Vodacom Durban July Fashion programme can be directed to the fashion
programme director Tiffany Prior on (031) 309 6114 or by email on
tiffany@dbn.icemodels.co.za
2010 Vodacom
Durban July theme
"IT’S A
BLOOMING GREAT DAY"
Plant a seed of good fortune,
In the garden of your mind.
Gather design, reap style,
Till it’s one of a kind.
Take a chance on wild,
Exotic if you must.
The flowers of our land,
Sub-tropical or dust.
A mixed bouquet,
In the early light of day.
Or maybe one brilliant bud,
Standing proud is the way.
Indigenous is ingenious,
A good bet to be seen.
Recycling’s one way,
Another is ‘think green’.
In a garden of colour,
One contest stands high.
A blooming great race,
The Vodacom Durban July.
The Vodacom Durban July
Africa’s Greatest Horseracing Event |
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