Vodacom Durban July Media
Embargo : None
Written by : Dave Macleod
Deeper meaning underlying Vodacom Durban July theme
The organisers of the Vodacom Durban July to be run on Saturday 3 July 2021 have
unveiled the theme that will influence the racing, fashion and social
aspects of the iconic raceday, alluding to a deeper underlying sentiment
that unifies the horseracing industry.
The theme “Birds of a Feather” will excite the fashionistas and
socialites as it offers a myriad of inspiration touchpoints for
designers and decorators, as it invites them to explore the plumage of
But as Gold Circle Marketing Director Stephen Marshall points out, there
is a powerful underlying message in the theme that speaks to the
tenacity of the key players in the racing industry that is determined to
deal with the current challenges.
“The Vodacom Durban July is a truly unique South African sporting and
social occasion in the way that it unifies the nation and draws people
together from all walks of life,” he said.
“Where this theme resonates with the horseracing industry is the way it
unpacks how all the role players have been able to work together to
ensure that the industry and all its key events have been able to keep
going through a challenging year when so many others have fallen by the
“Like birds of a feather flocking together, the theme vividly describes
the role that every person passionate about horse racing has played,
from the owners, jockeys, trainers and grooms to the punters and the
fans, in keeping racing alive.
“We were proud that this tenacity and determination allowed the Vodacom
Durban July to be the first major event to be staged when the country
was under the hard lockdown last year, and it provided a beacon of hope
during those tough times.
Marshall said the theme will ensure that the raceday on the first
Saturday of July will be memorable and spectacular, and said he was
really looking forward to seeing the manner in which designers and
fashionistas approached the “Birds of a Feather” theme.
“As a stylish and prestigious event, followers of the Vodacom Durban
July enjoy delving into the theme and steer away from interpretations of
the theme that are too literal,” added Marshall.
“This theme has a deep and profound meaning for those close to the
horseracing industry and I am sure that there will be interesting fresh
takes on the theme that reflect how working together we can deal with
just about any challenge.
“In the same way as the theme concludes, we look forward to bringing the
2021 Vodacom Durban July to every corner of the world to “embrace this
glorious raceday”,” he concluded.
BIRDS OF A FEATHER
Brightly patterned jockeys,
As light as a feather.
Ride thoroughbred horses,
That run hell-for-leather.
Unruffled or in a flap!
Chat to silks-matching owners,
Revisit the plan! Recap!
Their charges parade.
As proud as peacocks,
A new hero will be made.
Hatch a plan with fashionable friends,
Consider mythology rising!
Explore the plumage of Africa’s birds,
Take flight with colours mesmerizing!
Like birds of a feather, they flock together,
Each in their own unique way,
Migrating from all corners of the world,
To embrace this glorious raceday.
The Vodacom Durban July
Africa’s Greatest Horseracing Event
The 2021 Vodacom Durban
July takes place at Hollywoodbets Greyville Racecourse on Saturday 3
More information can be found at
Click to download the
Vodacom Durban July logo -
landscape orientation - JPeg
Vodacom Durban July logo -
portrait orientation - JPeg
for the 2021 Vodacom Durban July - "Birds of a Feather" - JPeg
for the 2021 Vodacom Durban July - "Birds of a Feather" - PDF
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