Sewell overwhelmed by response from runners after his
Durban – When Mike Sewell fell to the road in the middle of the Klein Karoo
after the collision with a passing bakkie that ended his Long Road To
Comrades 2.0 earlier this week, he felt that his goal of raising R1 million
for the CHOC Childhood Cancer Foundation was as shattered as his left arm.
In his hospital bed in George Sewell resigned himself to the fact that his
1800 km run from Cape Town to The Comrades Marathon was over, and put out a
broad appeal to the running community for help, and set up a Strava club to
try and complete the 1450km that were still outstanding.
In less than two days 338 runners stepped up to the plate, completing 3
439km in support of the project, helping Sewell reach and exceed his target
mileage for the project.
"The response from the running community was just incredible," said Sewell.
"I had hardly got out of surgery when word got out about the accident, and
two people contacted me volunteering to step and run the rest of the actual
route for me.
"Essentially I was still very much in shock mode from the accident, and I
didn't know what to do with it at that time.
"I discussed it with my team and we decided that spreading it wide rather
than one person replacing me on the road would be beneficial from a
fundraising point of view for CHOC.
"Once we set up the Strava club, I knew we would get those kays before The
Comrades," Sewell said. "But I really wasn't expecting the response to be
that fast. It took a day and half and we had reached the target!"
"It was very humbling and incredibly special," Sewell said. "I am so deeply
appreciative of the response from the running community."
Sewell said that the priority was now to maintain the fundraising element to
try and realise the core goal of raising R1 million for CHOC.
He vowed to be at The Comrades to keep the initiative alive, even though he
won't be able to run the distance between Pietermaritzburg and Durban on the
With The Cows being one of the official charities of The Comrades Marathon,
Sewell is appealing to individuals and corporates inspired by the project to
contribute to his fundraising account.
Anyone keen to contribute to Sewell's fundraiser can visit his fundraising
The Strava link is at
More information about The Cows can be found at
About The Cows
The Cows were started in 2008 by a group of eight enthusiastic cyclists
keen to make a difference and raise funds for the CHOC Childhood Cancer
Foundation of South Africa. Cordi van Niekerk was
one of the founder members and joined Kerrin and Grant Bain in cycling the
947 Cycle Challenge in memory of their daughter, Jessica, who had
recently died from cancer at just 20 months old.
As CHOC had played a
significant role in the Bain family's life in the last few weeks of
Jessica’s life, specifically with palliative care and emotional support, the
decision was to make CHOC the beneficiary of their quest. They decided to
don cow suits and succeeded in raising R230 000.
In 2009, the herd gained momentum and grew to 140 energetic
cows. Just two years later the herd numbered a staggering 350 cows all
riding for a purpose. Armed with the ‘Love Living Life’ slogan and a healthy
dose of enthusiasm, the herd has enjoyed much success and acclaim.
Ten later, hundreds of people have participated in events wearing
cow suits. The Cows have raised well over R30 million for specific projects implemented by CHOC and The Cows brand is
prominent in many sporting events in South Africa. With these funds, CHOC is
able to make a difference to the children being treated for cancer
throughout South Africa.
One herd; one quest: to make a difference to children with cancer. Love
More information can be found at
Click to download the hi-res
The Cows Logo - JPeg
Mike Sewell says he has been
overwhelmed by the response from the running community helping him complete
the mileage needed for his Long Road To Comrades 2.0 "It was very humbling
and incredibly special," Sewell said. "I am so deeply appreciative of the
response from the running community."
Mike Sewell in hospital in
George after having is shattered humerus repaired with pins and plates.
In less than two days 338 runners completed 3 439km in support of the
project, helping Sewell reach and exceed his target mileage for the project.
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