The Cows Media Release


26 May 2022

Embargo: None

Written by: Dave Macleod

Ultra runner Sewell gears up to run 1 800 kilometres to the Comrades for CHOC

Durban – While thousands of runners prepare for the 2022 Comrades Marathon on Sunday 28 August, a solitary runner dressed in the distinctive running kit of The Cows will leave Cape Town nineteen days before the world’s biggest ultra-marathon in an attempt to complete twenty Comrades Marathons back-to-back as part of his quest to raise money for the CHOC Childhood Cancer Foundation.

44 year old Johannesburg adventurer Mike Sewell is aiming to raise R1 million by completing the staggering feat, and in the process complete the arduous 1,800km challenge that he and five others failed to get right in 2018.

Sewell got further than any of the other runners on what they dubbed The Long Road to Comrades, managing to complete a total of 1,100 kilometres over 20 days.

Now, inspired by the chance to make a real impact on the lives of children confronting cancer, he wants to try again, and says he is wiser than he was four years ago.

“I had seen The Cows at other events and they intrigued me,” said Sewell. “On connecting with them it just all felt right. Great energy, great community and of course – a great cause. I’ll be treating the charity element as a second parallel project - as big as the run.”

Sewell is adamant that the monumental challenge of doing twenty consecutive Comrades’ can be achieved, and he wants to remedy the disappointment of 2018.

“Mostly The Long Road to Comrades V2.0 is about unfinished business,” he said. “ I’ve always challenged myself with ever growing challenges and this one still needs to be conquered. I love testing my limits, both physically and mentally and I relish in the adventure of a task this big.

“The best part about a second attempt is the benefit of experience. And with such a big challenge, that experience is invaluable. There are a few very significant changes that I have made from the first attempt.

“Firstly, quitting is not an option. It was too easy to get in the support van last time. This won’t be an option this year. I will just have to suck it up.

“Then, keep moving forward! We spent too much time in 2018 not moving forward. This time, only lunch and CHOC house visits will be static stops. All other non-running events in the day must be “rolling”.

“This run will be a solo effort. The task is so big that it needs the focused effort of a team to get one person over the line. I hope to eliminate additional dynamics and challenges that come with multiple runners.

“Then I have fine-tuned everything for success,” he added. “From flattening the route to adding a masseuse to an acute focus on nutrition and even being aware of the road camber.

“But vitally the charity element gives me an additional reason if not THE reason to finish this thing!” he concluded.

Anyone keen to support Sewell on The Long Road to Comrades V2.0 can make a contribution via his fundraising account at

More information about The Cows can be found at

About The Cows
The Cows were started in 2008 by a group of eight enthusiastic cyclists keen to make a difference and raise funds for the CHOC Childhood Cancer Foundation of South Africa. Cordi van Niekerk was one of the founder members and joined Kerrin and Grant Bain in cycling the 947 Cycle Challenge in memory of their daughter, Jessica, who had recently died from cancer at just 20 months old.

As CHOC had played a significant role in the Bain family's life in the last few weeks of Jessica’s life, specifically with palliative care and emotional support, the decision was to make CHOC the beneficiary of their quest. They decided to don cow suits and succeeded in raising R230 000.

In 2009, the herd gained momentum and grew to 140 energetic cows. Just two years later the herd numbered a staggering 350 cows all riding for a purpose. Armed with the ‘Love Living Life’ slogan and a healthy dose of enthusiasm, the herd has enjoyed much success and acclaim.

Ten later, hundreds of people have participated in events wearing cow suits. The Cows have raised well over R30 million for specific projects implemented by CHOC and The Cows brand is prominent in many sporting events in South Africa. With these funds, CHOC is able to make a difference to the children being treated for cancer throughout South Africa.

One herd; one quest: to make a difference to children with cancer. Love Living Life!

More information can be found at


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 The Cows Logo - JPeg


Mike Sewell plans to run 1 800 kilometres on the Long Road to the Comrades 2.0 in the colours of The Cows aiming to raise R1 million for the CHOC Childhood Cancer Association of South Africa. Supplied/
Gameplan Media

Mike Sewell finishing the Two Oceans marathon in the colours of The Cows. Sewell plans to run 1 800 kilometres to the 2022 Comrades Marathon to try and raise R1 million for the CHOC Childhood Cancer Foundation. Supplied/
Gameplan Media

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