The Cows Media Release

thecows2201

8 Feb 2022

Embargo: None

Written by: Dave Macleod


School children ready to swim Midmar Mile for CHOC

Durban - Close to 150 swimmers at the aQuellé Midmar Mile this weekend will be swimming in the colours of The Cows as the distinctive fun-loving swimmers set about raising money for the CHOC Childhood Cancer Association of South Africa, with a particularly strong representation of schoolchildren.

The Cows have the privilege of starting in their own batch at 8:30 on Saturday morning, including 26 swimmers from St Mary’s DSG in Kloof and 32 swimmers from Hatfield Christian School in Gauteng, with swimmers from St Henry’s Marist Brothers and Chelsea Prep making up The Cows contingent of junior swimmers.

Ladysmith High School head boy Dylan Tschirpig will be doing his fifth aQuellé Midmar Mile for The Cows.

“The enthusiasm from the high school kids for this year’s aQuellé Midmar Mile has been infectious,” said local co-ordinator of The Cows Durbs Daisy.

“Hatfield School has been a regular supporter of the Midmar Herd, but the growth of interest from Saints has been really exciting. They were all delivered their swimming costumes this week and cannot wait for Saturday to arrive,” she said.

In addition to the 110 swimmers in The Cows batch swimming on Saturday morning, there are around 35 swimmers in The Cows colours taking on the tough Eight Mile challenge on Thursday and Friday.

The Cows target most of the country’s major mass participation sporting events as opportunities to raise money for CHOC, and have raised well over R30 million for the childhood cancer charity since its foundation in 2008.

More information about The Cows can be found at www.thecows.co.za

About The Cows
The Cows were started in 2008 by a group of eight enthusiastic cyclists keen to make a difference and raise funds for the CHOC Childhood Cancer Foundation of South Africa. Cordi van Niekerk was one of the founder members and joined Kerrin and Grant Bain in cycling the 947 Cycle Challenge in memory of their daughter, Jessica, who had recently died from cancer at just 20 months old.

As CHOC had played a significant role in the Bain family's life in the last few weeks of Jessica’s life, specifically with palliative care and emotional support, the decision was to make CHOC the beneficiary of their quest. They decided to don cow suits and succeeded in raising R230 000.

In 2009, the herd gained momentum and grew to 140 energetic cows. Just two years later the herd numbered a staggering 350 cows all riding for a purpose. Armed with the ‘Love Living Life’ slogan and a healthy dose of enthusiasm, the herd has enjoyed much success and acclaim.

Ten later, hundreds of people have participated in events wearing cow suits. The Cows have raised well over R30 million for specific projects implemented by CHOC and The Cows brand is prominent in many sporting events in South Africa. With these funds, CHOC is able to make a difference to the children being treated for cancer throughout South Africa.

One herd; one quest: to make a difference to children with cancer. Love Living Life!

More information can be found at www.thecows.co.za

ENDS

Photo Caption Photographer Click to download the hi-res pic

 The Cows Logo - JPeg

 

Swimmers from St Mary's DSG In Kloof Emma Crookes, Molly Ogilby, Bailey Hughes, Kara Bredell, Shannon Hooper, Rachel Cross, Demi Hooper, Amy van Rooyen, Catherine Rowan, Jo Kinsey, Kathryn Bolton , Milla Hulse, Rest of back row is Madi Rayne, Georgina Strachan, Kayleigh Lindeque, Madison Smith, Milla Hulse, Brook Rayne and Lia Van Rensburg will be taking part in the aQuellé Midmar Mile in The Cows colours to raise money for the CHOC Childhood Cancer Foundation of South Africa. Supplied/
Gameplan Media

Around 150 men and women will be swimming the aQuellé Midmar Mile for The Cows to raise money for the CHOC Childhood Cancer Foundation. Supplied/
Gameplan Media

Conditions of usage of photographs: All photographs supplied and hyperlinked herewith may be used free of charge, with full credit to the photographer and agency as provided. The photographs may not be modified or retouched in any way, but may be cropped to suit the layout requirements of the publications. The photographs provided may be used exclusively for editorial purposes, and may be reprinted in any newspaper, magazine, television programme or on any website. These photographs may not be used for any commercial or promotional purpose, including but not limited to posters, advertisements, commercials, promotional email correspondence, point-of-sale material or any retail promotion. Should such usage be desired, please contact us at the details below.
Is this of no value to you?
This media release is intended for use by media professionals covering this specific activity or sport. Should this release not be relevant you, please advise us immediately and we will be glad to remove your name from this particular database. It would be useful to us if you could advise us which subjects you would like to continue receiving releases on.
For any further information, or if you cannot access the images, please contact:
Gameplan Media
(031) 764 3017