Winston Park business offers a cuppa for CHOC
Durban - With the ongoing lockdown shutting down sporting events and in the
process hamstringing the ability of the The Cows to use sport events to
raise funds for the CHOC Childhood Cancer Association, Upper Highway
businessman and keen cyclist Richard Critchlow has brewed an innovative
scheme to help out.
Critchlow's coffee shop at the Winston Park service station Fresh Stop is a
regular stop for cyclists training in the Upper Highway area, and he decided
to donate a Rand per cup of coffee sold to the CHOC coffers, under pressure
due to The Cows activities being curtailed.
"The Cows have lost a number of avenues to generate income for CHOC, so when
one of their projects fell away I thought I would come in and use my coffee
sales as a way to give back," explained Critchlow.
"It has worked well! This is a regular stop for runners and cyclists and
when they heard that we were trying to make a difference with the coffee
sales, it has had the desired effect.
"There is a wide understanding of what The Cows do so when word got out that
people could assist The Cows by just buying a coffee, business at our coffee
stand has started to pick up!"
Critchlow explained that a three month window had been set for the promotion
to help plug the gap left by the cancellation of many mass participation
"At the end of the three months we will be in a position to do a big
handover, and I would like to combine that with a big ride with The Cows,"
"This has been such a positive project that I will look at keeping it
going," he added.
"That is The Cows effect," said local co-ordinator Durbs Daisy.
"When the group of sportspeople passionate about using their energy to help
fund the work that CHOC does saw their traditional fundraising opportunities
drying up, there is always someone like this who can come up with a new and
out-the-box way to raise funds.
"It is a fantastic example of a local business stepping in to make a
difference at a time when there is so much pressure on individuals and
"It is a win-win-win situation," Daisy explained. "CHOC gets the income they
so desperately need, the local business gets new feet coming in the door,
and we as cyclists get our fix of great coffee!" she added.
More information about The Cows can be found at
About The Cows
The Cows were started in 2008 by a group of eight enthusiastic cyclists
keen to make a difference and raise funds for the CHOC Childhood Cancer
Foundation of South Africa. Cordi van Niekerk was
one of the founder members and joined Kerrin and Grant Bain in cycling the
947 Cycle Challenge in memory of their daughter, Jessica, who had
recently died from cancer at just 20 months old.
As CHOC had played a
significant role in the Bain family's life in the last few weeks of
Jessica’s life, specifically with palliative care and emotional support, the
decision was to make CHOC the beneficiary of their quest. They decided to
don cow suits and succeeded in raising R230 000.
In 2009, the herd gained momentum and grew to 140 energetic
cows. Just two years later the herd numbered a staggering 350 cows all
riding for a purpose. Armed with the ‘Love Living Life’ slogan and a healthy
dose of enthusiasm, the herd has enjoyed much success and acclaim.
Ten later, hundreds of people have participated in events wearing
cow suits. The Cows have raised well over R30 million for specific projects implemented by CHOC and The Cows brand is
prominent in many sporting events in South Africa. With these funds, CHOC is
able to make a difference to the children being treated for cancer
throughout South Africa.
One herd; one quest: to make a difference to children with cancer. Love
More information can be found at
Click to download the hi-res
The Cows Logo - JPeg
Winston Park service station owner Richard Critchlow (back left) is making a
donation for every cup of coffee bought at his Fresh Stop. Backing the
fundraiser are Durbs Daisy (left), Minenhle Cebekhulu (right) and
Lynne Macrae (back right).
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