The Cows Media Release

thecows2005

10 June
2020

Embargo: None

Written by: Dave Macleod


Cape Cows ready for virtual Comrades family stampede


Cape Town - While road runners refocus their energies on the virtual ”Race the Comrades Legends” run this weekend, eager athlete Alan Hardaker has recruited an extended family team to run in the colours of The Cows to raise money for the CHOC Childhood Cancer Foundation of South Africa.

400 runners will don the black-and-white kit of The Cows on Sunday for the virtual relay on Sunday, several of them from overseas. Some will be running the full 90km while others cover smaller distances in relay teams.

Hardaker made headlines last month when he channelled his disappointment at not being able to run his first Two Oceans Marathon into running 58km in his garden in Sandbaai, and in the process raising over R20 000 for CHOC.

When The Cows committed to backing the Virtual Comrades they arranged a Rad Cow Relay to be held as part of the virtual run to make sure they maintain their support for CHOC around the Comrades, and eager road runner Hardaker decided to make the most of the opportunity.

“I’m doing the 90 km virtual Comrades in Sandbaai and my route will be street art through Vermont, Onrus, Sandbaai and then if I have clocked the 90km finishing off in Hermanus itself,” said Hardaker.

He added that he had roped in this extended family to form a team for The Cows Rad Cow Relay, calling themselves The Flying Cows.

“I’ve also got the buy-in of my fiancé Magriet Van Zyl, who will be running the 21km virtual race and she will also be the team captain of the Flying Cows, which will include Jan Louw, Nicky van der Linde, Paul van der Linde, who is 11 years old, and Dewet Luttig,” he explained.

“CHOC is a charity which is close to my heart due to having lost my mother to lung cancer and my fiancé having gone through the ordeal of being diagnosed with breast cancer within a week of us being engaged. I really felt a connection with CHOC and their efforts in providing support to children suffering from cancer and their families.

“After my Two Oceans run, which was done in 500 laps of my garden in Sandbaai, I really had to get myself into the best possible shape healthwise,” says Hardaker. “I am diabetic and I had a heart attack in 2016 where I needed to have four stents inserted to open up my arteries.

“Reading more and more about how the coronavirus affects people with underlying health conditions drove me to keep my training focussed and eating under control. When the subs opened up for Comrades I got myself an entry knowing at the back of my mind that the race would be cancelled but also knowing that I needed a specific goal to work towards.

“I got a lot of inspiration and encouragement online from other runners who are seasoned Comrades runners, and the friendships, advice and positive attitudes of many on the Facebook group really makes you realise just how great people are and how much of an encouragement they can be in times of need.

“In part our run on Sunday is going to be showing our thanks for this support. I am really looking forward to the opportunity of running the actual Comrades Marathon as soon as the opportunity arises!” he added.

“My training rubbed off on my fiancé Magriet and she started training to run the Knysna Half Marathon in July, when this was cancelled and Comrades were offering the option of a 21km Race The Legends she jumped on board with the idea of getting a few friends along for The Cows Rad Cow 90km relay.

The link for the Givengain site https://www.givengain.com/ap/alan-hardaker-raising-funds-for-the-cows/.

More information about The Cows can be found at www.thecows.co.za

About The Cows
The Cows were started in 2008 by a group of eight enthusiastic cyclists keen to make a difference and raise funds for the CHOC Childhood Cancer Foundation of South Africa. Cordi van Niekerk was one of the founder members and joined Kerrin and Grant Bain in cycling the 947 Cycle Challenge in memory of their daughter, Jessica, who had recently died from cancer at just 20 months old.

As CHOC had played a significant role in the Bain family's life in the last few weeks of Jessica’s life, specifically with palliative care and emotional support, the decision was to make CHOC the beneficiary of their quest. They decided to don cow suits and succeeded in raising R230 000.

In 2009, the herd gained momentum and grew to 140 energetic cows. Just two years later the herd numbered a staggering 350 cows all riding for a purpose. Armed with the ‘Love Living Life’ slogan and a healthy dose of enthusiasm, the herd has enjoyed much success and acclaim.

Ten later, hundreds of people have participated in events wearing cow suits. The Cows have raised well over R30 million for specific projects implemented by CHOC and The Cows brand is prominent in many sporting events in South Africa. With these funds, CHOC is able to make a difference to the children being treated for cancer throughout South Africa.

One herd; one quest: to make a difference to children with cancer. Love Living Life!

More information can be found at www.thecows.co.za

ENDS

Photo Caption Photographer Click to download the hi-res pic

 The Cows Logo - JPeg

 

Alan Hardaker and his fiancée Magriet training for the upcoming virtual Caomrades Marathon. Harkadker will run 90km between his home in Sandbaai and Hermanus, while Magriet leads a team of family and friends in The Cows RadCow relay to raise money for the CHOC Childhood Cancer Foundation. Supplied

Conditions of usage of photographs: All photographs supplied and hyperlinked herewith may be used free of charge, with full credit to the photographer and agency as provided. The photographs may not be modified or retouched in any way, but may be cropped to suit the layout requirements of the publications. The photographs provided may be used exclusively for editorial purposes, and may be reprinted in any newspaper, magazine, television programme or on any website. These photographs may not be used for any commercial or promotional purpose, including but not limited to posters, advertisements, commercials, promotional email correspondence, point-of-sale material or any retail promotion. Should such usage be desired, please contact us at the details below.
Is this of no value to you?
This media release is intended for use by media professionals covering this specific activity or sport. Should this release not be relevant you, please advise us immediately and we will be glad to remove your name from this particular database. It would be useful to us if you could advise us which subjects you would like to continue receiving releases on.
For any further information, or if you cannot access the images, please contact:
Gameplan Media
(031) 764 3017