The Cows Media Release

thecows1906

15 Mar 2019

Embargo: None

Written by: Dave Macleod


Epic Cows set to rock Absa Cape Epic


Cape Town -Some way behind the galaxy of international star mountain bikers at the Absa Cape Epic that starts on Sunday, will be a team of two brave athletes who have agreed to ride the gruelling eight day event in furry Cow suits to raise money for the CHOC Childhood Cancer Foundation.

Port Elizabeth-based Wayne Keet will team up with Gauteng rider Warwick van Breda for the 700km ride, aiming to catapult the CHOC cause into the limelight by being one of the top fundraisers at this year’s event.

The pair of die-hard athletes have already racked up over R80 000 in donations and pledges through their GivenGain account and are hoping to try and reach R150 000 by the time they ride into the race finish at Val De Vie outside Paarl.

Both are veterans of the ten year old Cows organisation and have taken part in many ultra-distance events, from the 947 Cycle Challenge to the Iron Man and the Comrades in the black and white livery of The Cows. This event however sees them targeting their fundraising more specifically.

“We want to raise money specifically for CHOC in Port Elizabeth and the Eastern Cape,” said van Breda.

“Wayne is from PE and I spend time there around the Iron Man and we are both acutely aware that raising money in PE is a lot harder than approaching corporates in Joburg, Durban or Cape Town,” he said.

“We are really pushing the fundraiser so that we can make a big difference in trying to help set up a CHOC house in PE to house kids and their families while they are being treated for cancer,” he added.

The idea came from Keet after he had run the Comrades with a few other fellow Cows in the distinctive black and white onesie suits.

“I think I didn’t get the memo because I ran in normal Cow gear while Wayne and the others ran in the full furry Cow suits,” said van Breda. “That was when he came up with the idea of doing the Epic in full furry Cow suits, and the Epic Cows were born.”

With temperatures in the Western Cape often rocketing above forty degrees, the pair know they are in for a tough eight days in their furry suits.

“It is going to be a big ride, for sure,” said van Breda. “I think it will mostly be a head game though.

“We did the Attakwas recently in the Cow suits so we know we can do it. I am not worried about the watt output or the fitness or technical side of it. The heat will make it interesting, but so worthwhile.”

Anyone keen to support the Epic Cows can make a donation via https://www.givengain.com/ap/theepiccows4choc/ 

More information about The Cows can be found at www.thecows.co.za

About The Cows
The Cows were started in 2008 by a group of eight enthusiastic cyclists keen to make a difference and raise funds for the CHOC Childhood Cancer Foundation of South Africa. Cordi van Niekerk was one of the founder members and joined Kerrin and Grant Bain in cycling the 947 Cycle Challenge in memory of their daughter, Jessica, who had recently died from cancer at just 20 months old.

As CHOC had played a significant role in the Bain family's life in the last few weeks of Jessica’s life, specifically with palliative care and emotional support, the decision was to make CHOC the beneficiary of their quest. They decided to don cow suits and succeeded in raising R230 000.

In 2009, the herd gained momentum and grew to 140 energetic cows. Just two years later the herd numbered a staggering 350 cows all riding for a purpose. Armed with the ‘Love Living Life’ slogan and a healthy dose of enthusiasm, the herd has enjoyed much success and acclaim.

Ten later, hundreds of people have participated in events wearing cow suits. The Cows have raised well over R30 million for specific projects implemented by CHOC and The Cows brand is prominent in many sporting events in South Africa. With these funds, CHOC is able to make a difference to the children being treated for cancer throughout South Africa.

One herd; one quest: to make a difference to children with cancer. Love Living Life!

More information can be found at www.thecows.co.za

ENDS

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Warwick van Breda (left) and  Wayne Keet will be riding the Absa Cape Epic that starts on Sunday in their woollen Cow suits to raise funds and awareness for the CHOC Childhood Cancer Foundation. Supplied/
Gameplan Media

Wayne Keet (left) and Warwick van Breda will be riding the Absa Cape Epic that starts on Sunday in their woollen Cow suits to raise funds and awareness for the CHOC Childhood Cancer Foundation. Supplied/
Gameplan Media

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