The Cows Media Release

thecows1905

6 Mar 2019

Embargo: None

Written by: Dave Macleod


Dali and Rachel Tambo want to grow Cape Town Cycle Tour Herd


Cape Town -In amongst the thousands of road cycling enthusiasts taking part in the Cape Town Cycle Tour this weekend will be media personality Dali Tambo and his wife Rachel, riding their tandem in the distinctive black-and-white colours of The Cows to raise awareness and funds for the CHOC Childhood Cancer Foundation.

They a regulars on the startline of the Cape classic and have also added 94.7 medals to their cycling accomplishments, and they are encouraging riders of all abilities to join in the cause on the weekend.

“Whenever Rachel and I cycle we wear our Cow cycling outfits,” said Dali Tambo. “When people see two Cows on a tandem riding along the road we immediately create a spectacle. People stop us to chat and ask questions about our strange cycling attire.

“Firstly we are black and white, wearing black and white Cow lycra which many people see as a symbol of racial harmony and social cohesion. Rachel is a proud cowgirl and I am a proud cowboy!” he said.

The Tambos want to grow the numbers of The Cows herd taking part in the Cape Town Cycle Tour.

“Join the herd to help our children,” he implored. “We are only too ready to salute CHOC for the superb work they do in the support of childhood cancer.”

“Rachel gives huge kudos to The Cows as they were successful in getting me into lycra which she says is a huge triumph as prior to this I could be seen riding along the road in my normal clothes complete with Panama Hat blowing in the breeze!” he added.

More information about The Cows can be found at www.thecows.co.za

About The Cows
The Cows were started in 2008 by a group of eight enthusiastic cyclists keen to make a difference and raise funds for the CHOC Childhood Cancer Foundation of South Africa. Cordi van Niekerk was one of the founder members and joined Kerrin and Grant Bain in cycling the 947 Cycle Challenge in memory of their daughter, Jessica, who had recently died from cancer at just 20 months old.

As CHOC had played a significant role in the Bain family's life in the last few weeks of Jessica’s life, specifically with palliative care and emotional support, the decision was to make CHOC the beneficiary of their quest. They decided to don cow suits and succeeded in raising R230 000.

In 2009, the herd gained momentum and grew to 140 energetic cows. Just two years later the herd numbered a staggering 350 cows all riding for a purpose. Armed with the ‘Love Living Life’ slogan and a healthy dose of enthusiasm, the herd has enjoyed much success and acclaim.

Ten later, hundreds of people have participated in events wearing cow suits. The Cows have just broken through the R30 million mark of funds raised for specific projects implemented by CHOC and The Cows brand is prominent in many sporting events in South Africa. With these funds, CHOC is able to make a difference to the children being treated for cancer throughout South Africa.

One herd; one quest: to make a difference to children with cancer. Love Living Life!

More information can be found at www.thecows.co.za

ENDS

Photo Caption Photographer Click to download the hi-res pic

 The Cows Logo - JPeg

 

Dali and Rachel Tambo will be riding the Cape Town Cycle Tour on the weekend in the colours of The Cows. “Join the herd to help our children,” he implored. “We are only too ready to salute CHOC for the superb work they do in the support of childhood cancer.” Supplied/
Gameplan Media

Conditions of usage of photographs: All photographs supplied and hyperlinked herewith may be used free of charge, with full credit to the photographer and agency as provided. The photographs may not be modified or retouched in any way, but may be cropped to suit the layout requirements of the publications. The photographs provided may be used exclusively for editorial purposes, and may be reprinted in any newspaper, magazine, television programme or on any website. These photographs may not be used for any commercial or promotional purpose, including but not limited to posters, advertisements, commercials, promotional email correspondence, point-of-sale material or any retail promotion. Should such usage be desired, please contact us at the details below.
Is this of no value to you?
This media release is intended for use by media professionals covering this specific activity or sport. Should this release not be relevant you, please advise us immediately and we will be glad to remove your name from this particular database. It would be useful to us if you could advise us which subjects you would like to continue receiving releases on.
For any further information, or if you cannot access the images, please contact:
Gameplan Media
(031) 764 3017