The Cows out in force at 2019 Midmar Mile
Pietermaritzburg - With just days to go to the 2019 edition of the aQuellé
Midmar Mile the grouping of sport fanatics who channel their energy into
raising money for the CHOC Childhood Cancer Foundation of South Africa is
growing in number and enthusiasm ahead of the world’s biggest open water
Affectionately dubbed the Midmoo Mile, over 200 men and women have signed up
to swim the distance in the hallmark black and white cowprint costumes and
channel their energy into a goal of raising R500 000 or CHOC on the weekend
of the race.
The swimmers will take on the mile of water across Midmar dam spread
throughout the various races over the two days, united by their goal to
raise money and awareness for the plight of underprivileged kids fighting
“We have many loyal supporters of our Herd at the aQuellé Midmar Mile, and
they come back every year with even more enthusiasm and fund raising ideas,”
said Iris Varty, the convener of the Midmoo Milers.
“We get so excited when The Cows resonates with schools and this year we
have had unbelievable support from schools across the country sending teams
of swimmers to swim the Mile in our cow print costumes.
For years St Marys in Kloof has backed the black-and-white clad Cows, and
now they have been joined by a flood of schools, many from Gauteng.
“Hatfield Christian School is sending down a team of 32 swimmers!” she
enthused. “St Marys in Gauteng also has a team of swimmers committed to
racing for The Cows.
“Fourways High School is confirming the size of their team as we speak which
will push our numbers over 300, with plenty more expressing interest,” she
“The rockstars at Holy Rosary School have already raised over R36 000, and
they are still going flat-out between now and the race to add to that.
She said that the recently formed group called the Midmoo Nutellas were also
raising a lot money through the race and were closing in on the running
total gathered by the Holy Rosary School.
“Our leading individual fundraiser is Megan Topp, who has raised over R5000
on her own,” said Varty, better known as Daisy.
She extended an appeal to KwaZulu-Natal schools to join in with The Cows
efforts on the weekend of the aQuellé Midmar Mile, adding that it was
unusual that the surge in interest in the event seemed to be coming from
Gauteng schools, while the local schools are lagging behind.
“There are so many great schools around the Midlands and we would love to
see them embrace the race, and if they are interested, to race in The Cows
costumes,” said Varty.
More information about The Cows can be found at
About The Cows
The Cows were started in 2008 by a group of eight enthusiastic cyclists
keen to make a difference and raise funds for the CHOC Childhood Cancer
Foundation of South Africa. Cordi van Niekerk was
one of the founder members and joined Kerrin and Grant Bain in cycling the
947 Cycle Challenge in memory of their daughter, Jessica, who had
recently died from cancer at just 20 months old.
As CHOC had played a
significant role in the Bain family's life in the last few weeks of
Jessica’s life, specifically with palliative care and emotional support, the
decision was to make CHOC the beneficiary of their quest. They decided to
don cow suits and succeeded in raising R230 000.
In 2009, the herd gained momentum and grew to 140 energetic
cows. Just two years later the herd numbered a staggering 350 cows all
riding for a purpose. Armed with the ‘Love Living Life’ slogan and a healthy
dose of enthusiasm, the herd has enjoyed much success and acclaim.
Ten later, hundreds of people have participated in events wearing
cow suits. The Cows have just broken through the R30 million mark of funds
raised for specific projects implemented by CHOC and The Cows brand is
prominent in many sporting events in South Africa. With these funds, CHOC is
able to make a difference to the children being treated for cancer
throughout South Africa.
One herd; one quest: to make a difference to children with cancer. Love
More information can be found at
Click to download the hi-res
The Cows Logo - JPeg
Once again the aQuellé Midmar
Mile is set to attract hundreds of swimmers who are keen to don the iconic
cowprint costumes of The Cows Herd in a bid to raise as much money as
possible for underprivileged children fighting cancer.
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