The Cows Media Release

thecows1813

16  Nov 2018

Embargo: None

Written by: Dave Macleod


Massive Cow Herd set to stampede 947 Cycle Challenge


Johannesburg  - When tens of thousands of avid cyclists take to the streets of Johannesburg for the 2018 Telkom 947 Cycle Challenge this weekend they will be joined by hundreds of members of The Cows dressed to the nines in their distinctive Cow kit. The Cows aim to raise over R2 million for the CHOC Childhood Cancer Foundation.

The Cows were launched at the 947 Cycle Challenge ten years ago and to date the feisty, fun-loving athletes have raised over R36 million for CHOC through a wide variety of sporting events across the country.

Since the first eight Cows took on the 947 Cycle Challenge in 2008, dressed as Cows because they couldn’t get their first choice of matching chicken outfits, this event has spawned a new herd of cyclists who do the race twice on the same day to further The Cows cause.

Called the Apocalypse Cows, these cyclists race in cycling kit designed around a different annual theme. At this year’s event they will be riding in their ‘Top Gun’ themed cycling kit.

All in all, there will be sixty Apocalypse Cows taking on the 190 kilometres of the double-947, under the command of Group Captain De Wet Goosen and Wing Commander Nigel Laver.

On their second loop they are tasked to support the other 160 Cow cyclists, many novices, including five brave riders who will be pedalling ice creams bikes weighing about 60 kilograms.

Cycling in the Apocalypse Cows this year is a rider who lays claim to being the first female to compete the 947 on an ice cream bike.

The legendary Delyse van Breda is currently fighting cancer and partnering with her husband Warwick on a tandem to complete the race twice.

"Never one to take the easy way, Delyse is an inspiration to all especially those dealing with cancer. This will be the couple’s first ever race on a tandem bike," said one of chief herders, Rob Riccardi.

“There is a great vibe at the Telkom 947. There’s nothing quite like it. Riding with The Cows is one of the best days of the year. The energy rubs off on everyone,” said Riccardi.

“The Apocalypse Cows hold themselves to a higher standard. They do the first loop in under three hours and the second loop to help the other Cows. The expression on the faces of The Cows when they see the Apocalypse Cows come round on their second loop to lend a hand is as good for our egos as it is for their chances of finishing the event,” he added.

“When it gets tough out there, you think about the CHOC kids fighting their battles with this horrible disease, and it helps you dig deep,” he added.

More information about The Cows can be found at www.thecows.co.za

About The Cows
The Cows were started in 2008 by a group of eight enthusiastic cyclists keen to make a difference and raise funds for the CHOC Childhood Cancer Foundation of South Africa. Cordi van Niekerk was one of the founder members and joined Kerrin and Grant Bain in cycling the 947 Cycle Challenge in memory of their daughter, Jessica, who had recently died from cancer at just 20 months old.

As CHOC had played a significant role in the Bain family's life in the last few weeks of Jessica’s life, specifically with palliative care and emotional support, the decision was to make CHOC the beneficiary of their quest. They decided to don cow suits and succeeded in raising R230 000.

In 2009, the herd gained momentum and grew to 140 energetic cows. Just two years later the herd numbered a staggering 350 cows all riding for a purpose. Armed with the ‘Love Living Life’ slogan and a healthy dose of enthusiasm, the herd has enjoyed much success and acclaim.

Ten later, hundreds of people have participated in events wearing cow suits. The Cows have just broken through the R30 million mark of funds raised for specific projects implemented by CHOC and The Cows brand is prominent in many sporting events in South Africa. With these funds, CHOC is able to make a difference to the children being treated for cancer throughout South Africa.

One herd; one quest: to make a difference to children with cancer. Love Living Life!

More information can be found at www.thecows.co.za

ENDS

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 The Cows Logo - JPeg

 

Showing off their Apocalypse Cows flights suits for the Telkom 947 Cycle Challenge are (from left to right) Delyse van Breda; Kim Heger and Iris Varty. Sue Proudfoot/
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There will be sixty Apocalypse Cows taking on the 190 kilometres of the double-947, under the command of Group Captain De Wet Goosen and Wing Commander Nigel Laver at the Telkom 947 Cycle Challenge. Sue Proudfoot/
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Apocalypse selfie! Trying on their "Top Gun' inspired kit for the Telkom 947 Cycle Challenge are Apocalypse Cows (from left to right) Alex "Pedro" Waldauer, Roxy Coetzee-Turner, Clinton Poson, and Jayde Fouche. Sue Proudfoot/
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Warwick and Delyse van Breda will be taking on the Telkom 947 Cycle Challenge twice on a tandem as part of The Cows "Top Gun' Apocalypse Cows batch. Supplied/
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Warwick and Delyse van Breda at a recent Telkom 947 Cycle Challenge. "Never one to take the easy way, Delyse is an inspiration to all especially those dealing with cancer. This will be the couple’s first ever race on a tandem bike," said one of chief herders of The Cows, Rob Riccardi.
 
Supplied/
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Pietermaritzburg-based Cows will be riding the Telkom 947 Cycle Challenge as part of the 'Journey For Jodes' in memory of Judy Wersig are (from left) Joao de Jesus, Ronald Wichman, Brooklyn and Grayson Wersig, Dan Wersig and Brett Precious. Supplied/
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The 'Top Gun" kit that the Apocalypse Cows will be wearing at the Telkom 947 Cycle Challenge. Supplied/
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