The Cows Media Release

thecows1811

20 Sept 2018

Embargo: None

Written by: Dave Macleod


Big Cows herd taking on CT Marathon


Cape Town - With the hype building ahead of the Sanlam Cape Town Marathon this weekend, The Cows are using the event as a springboard to expand their numbers in the Western Cape as they continue their relentless fundraising drive for the CHOC Childhood Cancer Foundation.

The race on Sunday 23 September is driving a “gees” programme encouraging participants to embrace the various distances being run with typical South African zeal, and stand a chance to win big cash prizes for their charities.

One of the founding members of the Cows Cordi Van Niekerk has corralled a herd of over 70 Cows to run the 10km race in their hallmark furry black-and-white Cow suits, and says it is the start of bigger things for The Cows.

“The core of our support base is in Joburg, so it is really a thrill to see the huge response we have had to our appeal to put together a Cow Herd for the 10km race.

“It is an ideal entry event for the growing Cape Town Herd, and my vision is to see this number growing exponentially year-on-year and feeding into the full marathon.

Van Niekerk said a handful of The Cows athletes would be running the full marathon in The Cows kit, including two stalwarts who will run the full distance in the furry Cow suits.

“It takes a special kind of human to set out to run the full distance in one of those hot furry Cow suits,” he explained. “But that is what we do. When the going gets tough, we just think of what a child undergoing cancer treatment is going through, and suddenly it feels a whole lot easier.”

He said that the huge herd taking part in the 10km race would be impossible to miss.

“Apart from the furry Cow suits, you will see balloons, cowbells and hear a lot of festivities. ‘Gees’ is what we do,” he said.

But he also made no bones about the fact that he is aiming at winning the #SCTMcharitygees competition so that the R100 000 cash prize can go to the CHOC coffers that supports the CHOC houses that accommodate underprivileged children being treated for cancer, allowing them to be close to their families during their treatment.

“After ten years of The Cows thriving in Joburg and KZN, Cape Town has risen in numbers to join us at the Sanlam Cape Town marathon. We hope we can contribute meaningfully to this great event, and one day look back and remember that this is where the Cape Town herd really took off,” said Van Niekerk.

More information about The Cows can be found at www.thecows.co.za

About The Cows
The Cows were started in 2008 by a group of eight enthusiastic cyclists keen to make a difference and raise funds for CHOC. Cordi van Niekerk was one of the founder members and joined Kerrin and Grant Bain in cycling the 94.7 Cycle Challenge in memory of their little daughter, Jessica, who had recently died from cancer at just 20 months old.

As CHOC had played a significant role in the Bain family's life in the last few weeks of Jessica’s life, specifically with palliative care and emotional support, the decision was to make CHOC the beneficiary of their quest. They decided to don cow suits and succeeded in raising R230 000.

In 2009, the herd gained momentum and grew to an incredible 140 energetic cows. Just two years later the herd numbered a staggering 350 cows all riding for a purpose. Armed with the ‘Love Living Life’ slogan and a healthy dose of enthusiasm, the herd has enjoyed much success and acclaim.

Ten later, hundreds of people have participated in events wearing cow suits. The Cows have just broken through the R29 million mark of funds raised for specific projects implemented by CHOC and The Cows brand is prominent in many sporting events in South Africa. With these funds, CHOC is able to make a difference to the children being treated for cancer throughout South Africa.

One herd; one quest: to make a difference to children with cancer. Love Living Life!

More information can be found at www.thecows.co.za

ENDS

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A herd of over 70 in the furry Cows suits will take on the 10km event at the Sanlam Cape Town Marathon this weekend in hope of winning the 'Gees' prize and R100 000 cash prize for the CHOC Childhood Cancer Foundation. Supplied/
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