The Cows Media Release


28 August 2018

Embargo: None

Written by: Rob Riccardi

IRONMAN Cows set to give it horns

Durban – When 4500 athletes from 90 countries around the world descend on Port Elizabeth this weekend for the Ironman 70.3 World Championships there will be a number of men and women racing in the distinctive kit of The Cows to raise money and awareness for the CHOC Childhood Cancer Foundation.

This race is the culmination of over 100 qualifying events with more than 185,000 athletes competing to qualify for the world champs in Port Elizabeth and is the first Ironman 70.3 World Championship to be held on the African continent.

Two of the Apocalypse Cows, Jayde Fouche and Roxy Coetzee-Turner, together with Capetonian Cowgirl, Kelly Van Der Toorn, will be taking part in the women’s event on Saturday the 1st September.

Apocalypse Cow, Roberto Riccardi, will take part in the men’s event on Sunday the 2nd of September.

Each of our Cows qualified earlier in the year and received one of the coveted World Championship slots placing them in the top 2% of 70.3 IRONMAN athletes in the world.

The world championship race comprising a 1.9km swim, a 90km bike and a 21.1k run.

"We wish our Cow Ambassadors good luck for their races and to give it horns!" said Daisy, the national convener of The Cows.

More information about The Cows can be found at

About The Cows
The Cows were started in 2008 by a group of eight enthusiastic cyclists keen to make a difference and raise funds for CHOC. Cordi van Niekerk was one of the founder members and joined Kerrin and Grant Bain in cycling the 94.7 Cycle Challenge in memory of their little daughter, Jessica, who had recently died from cancer at just 20 months old.

As CHOC had played a significant role in the Bain family's life in the last few weeks of Jessica’s life, specifically with palliative care and emotional support, the decision was to make CHOC the beneficiary of their quest. They decided to don cow suits and succeeded in raising R230 000.

In 2009, the herd gained momentum and grew to an incredible 140 energetic cows. Just two years later the herd numbered a staggering 350 cows all riding for a purpose. Armed with the ‘Love Living Life’ slogan and a healthy dose of enthusiasm, the herd has enjoyed much success and acclaim.

Ten later, hundreds of people have participated in events wearing cow suits. The Cows have just broken through the R29 million mark of funds raised for specific projects implemented by CHOC and The Cows brand is prominent in many sporting events in South Africa. With these funds, CHOC is able to make a difference to the children being treated for cancer throughout South Africa.

One herd; one quest: to make a difference to children with cancer. Love Living Life!

More information can be found at


Photo Caption Photographer Click to download the hi-res pic

 The Cows Logo - JPeg


Roberto Riccardi will be representing The Cows at the Ironman World Championships in Port Elizabeth on 1 and 2 September. Supplied/
Gameplan Media

Kelly Van Der Toom will be representing The Cows at the Ironman World Championships in Port Elizabeth on 1 and 2 September. Oakpics/
Gameplan Media

Jayde Fouche and Roxy Coetzee-Turner will be representing The Cows at the Ironman World Championships in Port Elizabeth on 1 and 2 September. Supplied/
Gameplan Media

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