The Cows Media Release


7 March 2018

Embargo: None

Written by: Dave Macleod

The Cows Midmoo Milers smash records for CHOC

Durban - The swimming herd of The Cows splashed its way to a swathe of new records at the recent aQuellé Midmar Mile, raising over R650 000 for the CHOC Childhood Cancer project through the support of a number of schools and swimmers.

A total of 402 men and women swam in the kit of The Cows, making the grouping the biggest charity fundraiser at the Midmar Mile, a massive growth from the 35 swimmers that represented The Cows in the same event in 2014.

“We were overwhelmed by the number of swimmers that rallied to support CHOC by swimming for the Cows, especially from the schools, not only in KwaZulu-Natal, but around the country,” said Iris Varty, who as the main organiser is dubbed ‘Durban Daisy’.

“The girls from Holy Rosary School in Gauteng were fantastic again this year, but we were delighted to get a number of other local schools involved,” said Varty. “St Mary’s in Pretoria sent 26 pupils to swim with their headmistress.

“Michaelhouse sent a team to swim for The Cows, which we hope will be the start of an annual commitment from them. They were the first boys school 'herd' to swim for The Cows.

"We also had wonderful support from Reddam House in Umhlanga, Maris Stella, Northlands Primary and the awesome girls from Ridge Park College,” she added.

She added that dozens of schools boys and girls had also swam for The Cows, under the umbrella of the Midmoo Nutella team.

Several prominent corporates had staff teams taking part in the black-and-white Cow kit, including Makro staffers from around the country.

Over 30 swimmers completed the tough Eight Miler challenge, raising money directly for the CHOC Pietermaritzburg operation, but Varty said she had been bowled over by the commitment of Jayde Fouché who swam for the CHOC Cows.

“Jayde not only did the eight Miles, but she did them back-to-back, running back to the start after each Mile,” said Varty.

Fouché said that she had been forced to run faster than she expected to be able to make the start of the next race.

"With every stroke and stride I knew there was a greater cause that I was doing this for," she said.

"I will definitely be doing it again for The Cows next year," she added. "Hopefully I will be able to rope in a few more mad Cows to join me," she added.

Amongst the many star performers in the colours of The Cows was Tracy Lee McKay who won her disabled category in a time of 34:01, with another Cow Elvira Wood coming fourth in the same group.

The Cows celebrate their tenth anniversary this year, and are aiming to raise R10 million for CHOC through major events and local fundraisers countrywide.

They were once again the top charity fundraiser at the recent 947 Cycle Challenge.

More information can be found at

About The Cows
The Cows were started in 2008 by a group of eight enthusiastic cyclists keen to make a difference and raise funds for CHOC. Cordi van Niekerk was one of the founder members and joined Kerrin and Grant Bain in cycling the 94.7 Cycle Challenge in memory of their little daughter, Jessica, who had recently died from cancer at just 20 months old.

As CHOC had played a significant role in the Bain family's life in the last few weeks of Jessica’s life, specifically with palliative care and emotional support, the decision was to make CHOC the beneficiary of their quest. They decided to don cow suits and succeeded in raising R230 000.

In 2009, the herd gained momentum and grew to an incredible 140 energetic cows. Just two years later the herd numbered a staggering 350 cows all riding for a purpose. Armed with the ‘Love Living Life’ slogan and a healthy dose of enthusiasm, the herd has enjoyed much success and acclaim.

Ten later, hundreds of people have participated in events wearing cow suits. The Cows have just broken through the R29 million mark of funds raised for specific projects implemented by CHOC and The Cows brand is prominent in many sporting events in South Africa. With these funds, CHOC is able to make a difference to the children being treated for cancer throughout South Africa.

One herd; one quest: to make a difference to children with cancer. Love Living Life!

More information can be found at


Photo Caption Photographer Click to download the hi-res pic

 The Cows Logo - JPeg


A record 402 swimmers swam for The Cows at the recent aQuellé Midmar Mile, raising over R650 000 for the CHOC Childhood Cancer Foundation, making The Cows the most sicccessfuly charity at this year's event Supplied/
Gameplan Media

Amongst the many star performers in the colours of The Cows was Tracy Lee McKay (Right), who won her disabled category in a time of 34:01, with another Cow Elvira Wood coming 4th in the same group. Supplied/
Gameplan Media

Conditions of usage of photographs: All photographs supplied and hyperlinked herewith may be used free of charge, with full credit to the photographer and agency as provided. The photographs may not be modified or retouched in any way, but may be cropped to suit the layout requirements of the publications. The photographs provided may be used exclusively for editorial purposes, and may be reprinted in any newspaper, magazine, television programme or on any website. These photographs may not be used for any commercial or promotional purpose, including but not limited to posters, advertisements, commercials, promotional email correspondence, point-of-sale material or any retail promotion. Should such usage be desired, please contact us at the details below.
Is this of no value to you?
This media release is intended for use by media professionals covering this specific activity or sport. Should this release not be relevant you, please advise us immediately and we will be glad to remove your name from this particular database. It would be useful to us if you could advise us which subjects you would like to continue receiving releases on.
For any further information, or if you cannot access the images, please contact:
Gameplan Media
(031) 764 3017