The Cows Media Release


1 Nov 2017

Embargo: None

Written by: Dave Macleod

Gutsy Winston Park couple make a bold CHOC statement at Amashova

Durban - Winston Park couple Michelle and Oliver Sinclair were amongst the thousands who rode the recent Tsogo Sun Amashova cycle race, but they made a bold statement in the black and white cycling gear of The Cows as championed the CHOC Childhood Cancer Foundation that has become very close to their hearts.

Oliver, or Ollie as he is known to those close to him, is a Multiple Sclerosis sufferer and rode in a specially modified hand cycle, with his wife Michelle on hand to help during the 35km race to Durban.

“Ollie has basically the left hand side of his body to use and his balance is not good, so he has ridden the Amashova in his hand cycle three times now. But this was the first time that we have done it for The Cows,” said Michelle Sinclair.

“While he was getting treatment in hospital Ollie was in the paediatric ward and saw first-hand what children go through when getting cancer treatment,” she added.

“To experience what a difference it makes to let kids have their families with them while they are getting cancer treatment really struck home, so we were proud to ride the Amashova for CHOC. It feels fantastic to be part of something that really makes a difference,” she said.

The hand cycle played into Ollie hands on the steep descents, but took a lot of extra effort to get up the hills, where Michelle used the bar on the back of the hand cycle to help push him to the summit of each hill.

“When you are cycling, the downhills are usually the time to rest, but not with Ollie,” said Michelle. “We were doing over 80km/h going down Fields Hills and I was pedalling like mad to try and keep up with him!”

The ride turned into a much tougher outing than they were expecting after a mishap close to the finish.

“We were actually doing really well and got to Tollgate in less than an hour, but then Ollie got a flat tyre, and with the very unusual tyres on his hand cycle, we couldn’t repair it.

“We agreed that we weren’t going to give up, having come this far, so he rode on the flat tyre all the way to the finish,” said Michelle.

She said that the support from fellow riders and spectators had kept them going.

“Wherever you go in The Cows kit, you get a special reaction. It is amazing and very humbling to be able to go out and raise awareness for CHOC at an event like the Amashova.

The Sinclair family have become stand-out supporters of The Cows. Their son Tyler got a special award from the Winston Park Primary School for raising R11 000 for CHOC through a passionate fundraiser that started with pooling all his pocket money.

More information can be found at

About The Cows
The Cows were started in 2008 by a group of eight enthusiastic cyclists keen to make a difference and raise funds for CHOC. Cordi van Niekerk was one of the founder members and joined Kerrin and Grant Bain in cycling the 94.7 Cycle Challenge in memory of their little daughter, Jessica, who had recently died from cancer at just 20 months old.

As CHOC had played a significant role in the Bain family's life in the last few weeks of Jessica’s life, specifically with palliative care and emotional support, the decision was to make CHOC the beneficiary of their quest. They decided to don cow suits and succeeded in raising R230 000.

In 2009, the herd gained momentum and grew to an incredible 140 energetic cows. Just two years later the herd numbered a staggering 350 cows all riding for a purpose. Armed with the ‘Love Living Life’ slogan and a healthy dose of enthusiasm, the herd has enjoyed much success and acclaim.

Ten later, hundreds of people have participated in events wearing cow suits. The Cows have just broken through the R29 million mark of funds raised for specific projects implemented by CHOC and The Cows brand is prominent in many sporting events in South Africa. With these funds, CHOC is able to make a difference to the children being treated for cancer throughout South Africa.

One herd; one quest: to make a difference to children with cancer. Love Living Life!

More information can be found at


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 The Cows Logo - JPeg


Michelle and Ollie Sinclair ride the 35km race at the Tsogo Sun Amshova to raise awareness for the work done by CHOC for children battling cancer. Supplied/
Gameplan Media

Downhills were no problem for Ollie Sinclair at the recent Amashova, as he got up to 80km/h on his hand cycle. "I had to peddle like mad to keep up," said his wife Michelle. Supplied/
Gameplan Media

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