The Cows Media Release


9 Oct 2017

Embargo: None

Written by: Dave Macleod

The Cows turn to Yoga Na-Moo-ste fundrasier

Johannesburg - As they rally behind the challenge to raise R10 million to celebrate their tenth year of existence, The Cows in Gauteng turned to yoga for a day of relaxation and a new way to raise money for the CHOC Childhood Cancer Foundation.

Traditionally focused on major events like the upcoming Telkom 947 Cycle Challenge, the upcountry Cows converged on the quiet pastures of the Jeppe Quondam cricket fields in Bedfordview for a morning of yoga aimed at anyone, from hardened expert yogis to total novices.

It produced an event of typical mirth, led by expert yogini Allison van Veijeren as over fifty women took part in the "Na-Moo-Ste" gathering, raising close to R10 000 in the process.

"We are trying to prove that we are not just about cycling," said The Cows herdmistress Daisy, before packing up to lead the herd down to the Fish River Canoe Marathon in Cradock.

Each of the participants found novel ways to contribute to the fundraiser, over and above paying the fee to take part in the morning yoga session.

Michelle Cook added to the days fundraising success by baking novel Cow biscuits and then added an eye-catching Cow "Christmoo cake" that is currently being raffled.

More information can be found at

About The Cows
The Cows were started in 2008 by a group of eight enthusiastic cyclists keen to make a difference and raise funds for CHOC. Cordi van Niekerk was one of the founder members and joined Kerrin and Grant Bain in cycling the 94.7 Cycle Challenge in memory of their little daughter, Jessica, who had recently died from cancer at just 20 months old.

As CHOC had played a significant role in the Bain family's life in the last few weeks of Jessica’s life, specifically with palliative care and emotional support, the decision was to make CHOC the beneficiary of their quest. They decided to don cow suits and succeeded in raising R230 000.

In 2009, the herd gained momentum and grew to an incredible 140 energetic cows. Just two years later the herd numbered a staggering 350 cows all riding for a purpose. Armed with the ‘Love Living Life’ slogan and a healthy dose of enthusiasm, the herd has enjoyed much success and acclaim.

Ten later, hundreds of people have participated in events wearing cow suits. The Cows have just broken through the R29 million mark of funds raised for specific projects implemented by CHOC and The Cows brand is prominent in many sporting events in South Africa. With these funds, CHOC is able to make a difference to the children being treated for cancer throughout South Africa.

One herd; one quest: to make a difference to children with cancer. Love Living Life!


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 The Cows Logo - JPeg


Over 50 women turned up for the novel "Na-Moo-Ste" yoga day at the Jeppe Quondam cricket fields to raise money for the CHOC Childhood Cancer Foundation. Supplied/
Gameplan Media

Michelle Cook added to the "Na-Moo-Ste" Yoga days fundraising success by baking novel Cow biscuits and then added an eye-catching Cow Christmas cake that is currently being raffled. Supplied/
Gameplan Media

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