The Cows Media Release


25 July 2017

Embargo: None

Written by: Dave Macleod

Spring Family Day Ride set to get Durban mooo-ving

Durban - Cycling enthusiasts will be celebrating the onset of spring on Saturday 2 September with a Spring Day Family Ride in Durban that will also channel it’s energy into a fundraiser for The Cows and their ongoing drive to support the CHOC Childhood Cancer Foundation.

Starting and finishing the Pick n Pay Hypermarket Durban North, the ride gets under way at 6:30 am and the riders are encouraged to come dressed up to celebrate Spring Day, and will get a hot cup of coffee and large muffin for their R50 entry donation.

The ride will be carefully managed by the organising team from Cycle Specialists, ensuring that all the road crossings on the out-and-back course to La Lucia are closed to traffic when the group of riders pass.

“Doing good is good business. We Support and participate in our communities,” said Kevin Goosen, the general manager of the Pick n Pay Hypermarket.

The hosts at the Pick n Pay Hypermarket have laid on a number of lucky draw prizes as well for entrants with a Smart Shopper card, with a quick card registration site available at the store to assist participants.

The Cows have raised over R29 million for CHOC in the past nine years, and have set a lofty target of R10 million in 2017 to celebrate their tenth anniversary.

“September is Childhood Cancer awareness month, and their slogan is ‘Go For Gold’, so participants are encouraged to ride wearing a gold ribbon that will be available to buy at the start,” said Iris Varty, one of the conveners of the KZN Herd of The Cows.

She added that there will be CHOC merchandise available to buy at the start as well, to contribute to the days fundraising drive.

“Kids will be able to interact with the two CHOC mascots at the store, and the serious Cows will also be in their furry Cow suits,” she added.

There will also be a short Kids Fun Ride on a safe track in the parking lot of the Pick n Pay Hypermarket Durban North. All riders should wear cycling helmets to be able to participate. Participating children will also be eligible for luck draw  prizes after the ride.

There is no pre-entry. Registration can be done at the Pick n Pay Hyper Durban North between 3pm and 7pm on Friday afternoon 1 September or from 5:30 on Saturday morning 2 September.


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Gearing up for the Spring Day Family Ride from the Pick n Pay Hypermarket Durban North are (from left), Leonard Arjunun (Store Manager Hypermarket), Iris Varty, Nita Julius (CHOC), Neil Abbott (Cycle Specialist), Aroon Patel (Chairman Cycle Specialist Cycle Club), Lunga Shezi (CHOC) and Shaun Apollos (Hypermarket) . Anthony Grote/
Gameplan Media

Time to get moo-ving Durban! The Cows will join forces with CHOC and Pick n Pay Hypermarket Durban North to stage a Spring Day Family Ride on Saturday 2 September. Giving it horns are The Cows stalwarts Aroon Patel and Durban Herd Daisy Iris Varty. Anthony Grote/
Gameplan Media

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