The Cows Media Release


25 Jan 2017

Embargo: None

Written by: Dave Macleod

The Cows ready to the extra Mile at Midmar

Durban - As part of their tenth anniversary celebrations the KwaZulu-Natal herd of The Cows - a group of sportsmen and women who use their passion for taking part in major sporting events to raise money for childhood cancer suffers - are targeting raising well over a quarter of a million Rands through their participation in the aQuellé Midmar Mile on 11 and 12 February.

Distinctive for their black and white cowhide patterned costumes, The Cows raised R225 000 last year through pledges and personal sponsorships, and wants to comfortably exceed that to kick-start their tenth year of existence.

That should be well within their reach, given that their recruitment is already 50% up on their numbers that took part in the world biggest open water swim last year.

With 172 volunteers already on their books for 2017 - 29 of whom are taking part in all eight events that make up the fabled 8 Miler challenge - the chief moo-ver of the KwaZulu-Natal herd of The Cows, affectionately known as the Durbs Daisy, feels that they are on track for a substantial donation to CHOC, or the Childhood Haematology and Oncology Clinics.

Once they have entered the event, each member of The Cows swimming herd is required to commit to raising at least R2500 (R1500 for scholars) for which they get their own distinctive The Cows costume and get the spend the day at The Cows site at edge of the dam where they have access to food and drink (or grazing).

Groups of ten or more are eligible to join The Cows swimming herd for a fundraising commitment of R1500 per person.

The main event that The Cows are targetting is Event Two on Saturday the 11th of February, and that's where most of their corporate entries have committed themselves to taking part.

"There are a few local businesses that have really adopted The Cows for the aQuellé Midmar Mile," said the Durbs Daisy.

"Makro for example, have grown their team to over 30 staff members over the years, and they bring so much enthusiasm and energy to the event.

"We also get great support from schools, like CURRO Hillcrest and Virginia Prep, though strangely enough not many of the Maritzburg or surrounding schools.

"We also have a group called the Midmoo Nutellas who recruit swimmers from all ages and a lot of pupils from Atholton are swimming with the herd," Said the Durbs Daisy.

"Schools like the German School from Kroondal in the Magaliesburg also supports The Cows at the Midmar Mile.

"The Holy Rosary Schools in Johannesburg also has a proud tradition of supporting us at the aQuellé Midmar Mile and will be back again this year," she added.

Anyone interested in joining The Cows herd at the aQuellé Midmar Mile should email the Durban Daisy at to make arrangements.


Photo Caption Photographer Click to download the hi-res pic

 The Cows Logo - JPeg


With over 150 swimmer in their herd for the aQuellé Midmar Mile on 11 and 12 February, The Cows are aiming to comfortably exceed the quarter of a million Ranbds for Childhood Haematology and Oncology Clinics. Supplied/
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