The Cows ready to the extra Mile at Midmar
Durban - As part of their tenth anniversary celebrations the
KwaZulu-Natal herd of The Cows - a group of sportsmen and women who use
their passion for taking part in major sporting events to raise money for
childhood cancer suffers - are targeting raising well over a quarter of a
million Rands through their participation in the aQuellé Midmar Mile on 11
and 12 February.
Distinctive for their black and white cowhide patterned costumes, The Cows
raised R225 000 last year through pledges and personal sponsorships, and
wants to comfortably exceed that to kick-start their tenth year of
That should be well within their reach, given that their recruitment is
already 50% up on their numbers that took part in the world biggest open
water swim last year.
With 172 volunteers already on their books for 2017 - 29 of whom are taking
part in all eight events that make up the fabled 8 Miler challenge - the
chief moo-ver of the KwaZulu-Natal herd of The Cows, affectionately known as
the Durbs Daisy, feels that they are on track for a substantial donation to
CHOC, or the Childhood Haematology and Oncology Clinics.
Once they have entered the event, each member of The Cows swimming herd is
required to commit to raising at least R2500 (R1500 for scholars) for which
they get their own distinctive The Cows costume and get the spend the day at
The Cows site at edge of the dam where they have access to food and drink
Groups of ten or more are eligible to join The Cows swimming herd for a
fundraising commitment of R1500 per person.
The main event that The Cows are targetting is Event Two on Saturday the
11th of February, and that's where most of their corporate entries have
committed themselves to taking part.
"There are a few local businesses that have really adopted The Cows for the
aQuellé Midmar Mile," said the Durbs Daisy.
"Makro for example, have grown their team to over 30 staff members over the
years, and they bring so much enthusiasm and energy to the event.
"We also get great support from schools, like CURRO Hillcrest and Virginia
Prep, though strangely enough not many of the Maritzburg or surrounding
"We also have a group called the Midmoo Nutellas who recruit swimmers from
all ages and a lot of pupils from Atholton are swimming with the herd," Said
the Durbs Daisy.
"Schools like the German School from Kroondal in the Magaliesburg also
supports The Cows at the Midmar Mile.
"The Holy Rosary Schools in Johannesburg also has a proud tradition of
supporting us at the aQuellé Midmar Mile and will be back again this year,"
Anyone interested in joining The Cows herd at the aQuellé Midmar Mile should
email the Durban Daisy at firstname.lastname@example.org to make arrangements.
Click to download the hi-res
The Cows Logo - JPeg
With over 150 swimmer in their
herd for the aQuellé Midmar Mile on 11 and 12 February, The Cows are aiming
to comfortably exceed the quarter of a million Ranbds for Childhood
Haematology and Oncology Clinics.
Conditions of usage of photographs:
All photographs supplied and hyperlinked herewith may be used free of
charge, with full credit to the photographer and agency as provided. The
photographs may not be modified or retouched in any way, but may be
cropped to suit the layout requirements of the publications. The
photographs provided may be used exclusively for editorial purposes, and
may be reprinted in any newspaper, magazine, television programme or on
any website. These photographs may not be used for any commercial or
promotional purpose, including but not limited to posters, advertisements,
commercials, promotional email correspondence, point-of-sale material or
any retail promotion. Should such usage be desired, please contact us at
the details below.
Is this of no value to you?
This media release is intended for use by media professionals covering
this specific activity or sport. Should this release not be relevant you,
advise us immediately and we will be glad to remove your name from
this particular database. It would be useful to us if you could advise us
which subjects you would like to continue receiving releases on.
For any further information,
or if you cannot access the images, please contact:
(031) 764 3017