The Cows 100 Miles Of Nowhere Media Release


11 July 2016

Embargo : None

Written by: Dave Macleod

New record set for SA 100 Miles of Nowhere

Durban – Avid cyclists who joined in the 2016 edition of the 100 Miles Of Nowhere organised by The Cows KZN herd, based on US Blogger the FatCyclist's template, raised R170 000 for CHOC (Childhood Haematology and Oncology Clinics) as they rode the required 160 kilometers on static training bikes at Cadence Centres around the country, setting a new record for the South African version of the ride.

The nett total amount raised matched the amount raised at last year's 100 Miles Of Nowhere, but was pushed past this mark with the arrival of a further R4 000 raised by the Coffeeberry Cafe in Pietermaritzburg through their pledge on every cappuccino sold last month.

"That really embodies the spirit of this event," said Iris Varty, the co-ordinator of the KZN Herd of The Cows. "For every person who rode the event, it seems like there was another concerned, committed corporate willing to contribute to the 100 Miles of Nowhere cause."

In all 324 cyclists rode in the 2016 event, including nine of ten cyclists who took part in the inaugural South African edition of 100 Miles Of Nowhere in 2011, riding at Cadence centres in Hillcrest, Durban North, Westville, Pietermaritzburg, Cape Town and Johannesburg.

The Westville gathering managed to raise the most money (R57 642) as well as bringing home the first team to reach the 100 miles mark when the Bluff Meat Supply quartet covered the 160 kilometers in 4 hours and 26 minutes. while Team Sequel, riding at the Durban North Cadence studio topped the list of team earnings.

In between the notable achievements were numerous striking personal contributions, ranging from Corneel du Toit who rode the 160 kilometers on his open training bike at home, and send in his entry fee together with his GPS readout verifying that he had done the full distance.

The project also received a donation in lieu of a wedding gift from a bride and groom who were unable to take part in this year's 100 Miles of Nowhere.

"It has been a great success, driven by the passion of the men and women in the cycling community who identified with this unique challenge, and our passion to use our sport to benefit the children battling cancer," said Iris Varty, the co-ordinator of the KZN Herd of The Cows.

"Many sponsors put their hands up, either to pay for bikes at one of the Cadence Centres, or else simply making donations in support of the 100 Miles Of Nowhere, which all helped to reach the grand total at the end of the day, for which we are all really grateful," she added.

While the Westville and Durban North gatherings attracted the biggest attendance, while a four strong team representing the Sunfoil Dolphins were part of the enthusiastic crowd of cyclists at the Hillcrest Cadence Centre.

"The Sunfoil Dolphins guys were unbelievable," said event organiser Rose Owen. "They had all come off a big gym training session that morning, and were obviously out of their comfort zone, but they gave it everything they had.

"They stayed at the Hillcrest Cadence until the last guys had finished their 100 Miles," she added.

At the Durban North studio, SA Rugby Legends stars John Smit, John Allen and John Slade got locked in some heated duels on their team bike.

The Tyger Valley Cadence in Cape Town saw ace cyclists Darren Lill and Waylon Woolcock, with Lill's girlfriend and 2008 Beijing Olympian, Candice Neethling and former elite mountain biker, Timo Cooper leading a spirited charge to their 160 kilometre target.

In Johannesburg the resurgent Cashandra Slingerland stunned the cycling community by grinding out her 100 Miles solo at the Bryanston Cadence, showing off her staggering return to top form, enjoyed by fellow riders Kerrin and Grant Bain, whose daughter Jessica was responsible for founding the Cows after she succumbed to cancer in 2008.

Riders in each of the centres were able to watch comparative read-outs from selected bikes at each of the Cadence Centres, and were swept up in the ebbing and flowing charges made by the faster teams.

The organisers and the Cadence team have already started planning the 2017 event, and considering changes that may include shifting the event to a Saturday in May, and offering easier social team options on bikes running on cadence.

Mark Carroll, who heads up Cadence from their Hillcrest studio, said that they would also try to accommodate serious cyclists wanting  to do a hard ninety minute training session, but who still wanted to be part of the 100 Miles Of Nowhere project.

More information can be found at


About 100 Miles of Nowhere
The event was first done in 2008 by an American blogger Eldon Nelson who goes by the name of the Fatcyclist or Fatty. The original event was a personal challenge for Fatty during his wife’s treatment for cancer. He did the first 100 Miles of Nowhere by himself, on a set of rollers in his garage. Before he knew it, his blog followers wanted to join him and do the event and so it become an annual and international event.

The next year — and every year after that — hundreds of people have done it. The event has since grown and there are participants across the globe. The Fatcyclist edition has an entry field of 500; who sign up and pay/donate to Fatty’s chosen charity. He used the interest in his challenge to raise more funds and awareness for cancer foundations. The idea is to complete a century in the most mundane and mind-numbingly painful way, to match the mind-numbing and painful repetition of chemotherapy and radiation for cancer.

The first South African version of the 100 Miles Of Nowhere was held in 2011 when a group of ten of The Cows completed the challenge as part of their year-round fundraising for CHOC (Childhood Haematology and Oncology Clinics).

About The Cows
The Cows were started in 2008 by a group of eight enthusiastic cyclists keen to make a difference and raise funds for CHOC. Cordi van Niekerk was one of the founder members and joined Kerrin and Grant Bain in cycling the 94.7 Cycle Challenge in memory of their little daughter, Jessica, who had recently died from cancer at just 20 months old.

As CHOC had played a significant role in the Bain family's life in the last few weeks of Jessica’s life, specifically with palliative care and emotional support, the decision was to make CHOC the beneficiary of their quest. They decided to don cow suits and succeeded in raising R230 000.

In 2009, the herd gained momentum and grew to an incredible 140 energetic cows. Just two years later the herd numbered a staggering 350 cows all riding for a purpose. Armed with the ‘Love Living Life’ slogan and a healthy dose of enthusiasm, the herd has enjoyed much success and acclaim.

Eight years later, hundreds of people have participated in events wearing cow suits. The Cows have just broken through the R24 million mark of funds raised for specific projects implemented by CHOC and The Cows brand is prominent in many sporting events in South Africa. With these funds, CHOC is able to make a difference to the children being treated for cancer throughout South Africa.

One herd; one quest: to make a difference to children with cancer. Love Living Life!


Photo Caption Photographer Click to download the hi-res pic

 The Cows 100 Miles of Nowhere2016 Logo - JPeg


 The Cows Logo - JPeg


“The atmosphere during the 2016 100 Miles of Nowhere at Cascades Lifestyle Centre was amazing," said Con Malherbe of Coffeeberry Cafe, who kept the riders well fed with chocolate brownies, and raised R4000 through cappuccino sales pledges. "This initiative takes something that we love– cycling – to raise funds for an incredibly important cause – helping children with cancer. Bring on 2017!” QuickPix/
Gameplan Media

Ben Msimang gets some robust encouragement from Kelvin du Sart in The Cows suit at the 100 Miles of Nowhere CHOC fund raising event on Friday, 24 June. Anthony Grote/
Gameplan Media

Ian Prentis dishes out some robust encouragement to Iris Varty in The Cow suit during the 100 Miles of Nowhere CHOC fund raising event on Friday, 24 June. Anthony Grote/
Gameplan Media

The local herd of The Cows at the Westville Cadence studio during the 2016 100 Miles of Nowhere CHOC fund raising event on Friday, 24 June. Anthony Grote/
Gameplan Media

Gordon Reid (right) dishes out encouragement to Robyn Golding in The Cows' 100 Miles of Nowhere CHOC fund raising event on Friday, 24 June. Anthony Grote/
Gameplan Media

Gordon Reid and his daughter Amy (left) and Ann (right) keep former Sharks and Springboks hooker John Allen company  at The Cows' 100 Miles of Nowhere CHOC fund raising event on Friday, 24 June. Anthony Grote/
Gameplan Media

Former Springbok skipper John Smit grinding out his share of the miles during The Cows' 100 Miles of Nowhere CHOC fund raising event on Friday, 24 June. Anthony Grote/
Gameplan Media

Mother and daughter Lauren (left) and Iris Varty in action at The Cows' 100 Miles of Nowhere CHOC fund raising event on Friday, 24 June. They have been part of the annual fundraiser since it's inception in 2011. Anthony Grote/
Gameplan Media

Blue Moves! Representing the Metro police at The Cows' 100 Miles of Nowhere CHOC fund raising event on Friday, 24 June were (from left) Greg Beavon, Lindy Dladla, Chantal Botes and Darren Huntley. Anthony Grote/
Gameplan Media

Sunfoil Dolphins cricketer Craig Alexander (right) gets to grips with the challenge ahead from team mate Mthokizisi Shezi during The Cows' 100 Miles of Nowhere CHOC fund raising event on Friday, 24 June. Dave Macleod/
Gameplan Media

Conditions of usage of photographs: All photographs supplied and hyperlinked herewith may be used free of charge, with full credit to the photographer and agency as provided. The photographs may not be modified or retouched in any way, but may be cropped to suit the layout requirements of the publications. The photographs provided may be used exclusively for editorial purposes, and may be reprinted in any newspaper, magazine, television programme or on any website. These photographs may not be used for any commercial or promotional purpose, including but not limited to posters, advertisements, commercials, promotional email correspondence, point-of-sale material or any retail promotion. Should such usage be desired, please contact us at the details below.
Is this of no value to you?
This media release is intended for use by media professionals covering this specific activity or sport. Should this release not be relevant you, please advise us immediately and we will be glad to remove your name from this particular database. It would be useful to us if you could advise us which subjects you would like to continue receiving releases on.
For any further information, or if you cannot access the images, please contact:
Gameplan Media
(031) 764 3017