The Cows 100 Miles Of Nowhere Media Release


15 June 2016

Embargo : None

Written by: Kyle Gilham

Slingerland & Mundy take on 100 Miles of Nowhere for charity

Durban – Some of South Africa’s well-known female cyclists have confirmed their participation in The Cow’s 100 Miles of Nowhere cycling event that takes place at Cadence Cycling Performance Centres across the country from 14h00 on Friday, 24 June and are urging fellow cyclists to follow their lead and get involved as well.

Recently retired road racing snake Cashandra Slingerland is set to go the 160km distance solo at the Bryanston centre in Gauteng as part of her return to elite racing, while former South African Cross Country MTB Champion, Amy-Jane Mundy and her team-of-four team mates, Rose Bulman-Owen, Cynthia Ramsey and Robyn Adendorff, will join The Cows’ Hillcrest stampede in KZN.

Slingerland's decision to commit to the 160 kilometres on a training bike ticked two boxes as it fits perfectly into her base training schedule while the opportunity to support CHOC at the same time excites her.

"I rode 150 kilometres on Monday and then saw this chance to do 160 kilometers on a training bike," said the 42 year-old, who has found her return to elite racing after a two-year lay-off exhilarating.

"I am feeling better now than at any stage in my pro career. I am excited to ride again, and I am proving that age has nothing to do with it," said Slingerland, now riding in Cycle Nation colours.

"The fact that we will be riding for CHOC is added motivation," she added. "Going the distance matters even more now. If I feel sore or tired, there's added motivation to keep going," she said.

The Cows are a group of social athletes who, through their various endurance challenges – such as Friday’s stationary bike, indoor cycling challenge – raise funds for CHOC’s (Children’s Haematology Oncology Clinics) childhood cancer treatment and support programmes.

“It’s great to support charities where I can and through my training partner, Rose (Bulman-Owen), I’ve seen firsthand what an awesome bunch The Cows are and they raise money for a really worthy cause so its great to be involved in this year’s 100 Miles of Nowhere,” says Mundy, who missed out on the 2015 edition due to being pregnant with her second child.

34 year-old Mundy is thrilled to see Slingerland, amongst others, continuing to embrace their love for cycling even after the curtain has come down on their racing careers, just as it did on her own a little over half a decade ago.

“We might disappear off the racing scene but you never quite get off the bike!” says Mundy. “It’s good to hear others haven’t stopped riding altogether either and its really nice to see them getting involved in an event like the 100 Miles of Nowhere!”

“No doubt its going to be a long haul in the saddle – even just the 40km each that I and my team mates will each be doing.

“I’ve done a one hour Cadence session and that’s challenging enough, let alone another 30 to 45 minutes on that as Friday will be!

“Rose and I are doing Berg & Bush together though so we’ll add this one to the training books because 40km on a stationary bike is not to be laughed at,” adds the MTB Skills Academy coach.

The Cows’ 100 Miles of Nowhere takes place on Friday, 24 June in KwaZulu-Natal, Gauteng and the Western Cape. Entries can be submitted and more information found at


About 100 Miles of Nowhere
The event was first done in 2008 by an American blogger Eldon Nelson who goes by the name of the Fatcyclist or Fatty. The original event was a personal challenge for Fatty during his wife’s treatment for cancer. He did the first 100 Miles of Nowhere by himself, on a set of rollers in his garage. Before he knew it, his blog followers wanted to join him and do the event and so it become an annual and international event.

The next year — and every year after that — hundreds of people have done it. The event has since grown and there are participants across the globe. The Fatcyclist edition has an entry field of 500; who sign up and pay/donate to Fatty’s chosen charity. He used the interest in his challenge to raise more funds and awareness for cancer foundations. The idea is to complete a century in the most mundane and mind-numbingly painful way, to match the mind-numbing and painful repetition of chemotherapy and radiation for cancer.

The first South African version of the 100 Miles Of Nowhere was held in 2011 when a group of ten of The Cows completed the challenge as part of their year-round fundraising for CHOC (Childhood Haematology and Oncology Clinics).

Venues: Cadence Cycle Performance Centres in Durban North, Westville, Hillcrest, Ballito and Pietermaritzburg in KwaZulu-Natal, Bryanston and Wapadrand in Gauteng as well as Tyger Valley in Cape Town.
Date: Friday, 24 June 2016
Time: 14h00–19h00

About The Cows
The Cows were started in 2008 by a group of eight enthusiastic cyclists keen to make a difference and raise funds for CHOC. Cordi van Niekerk was one of the founder members and joined Kerrin and Grant Bain in cycling the 94.7 Cycle Challenge in memory of their little daughter, Jessica, who had recently died from cancer at just 20 months old.

As CHOC had played a significant role in the Bain family's life in the last few weeks of Jessica’s life, specifically with palliative care and emotional support, the decision was to make CHOC the beneficiary of their quest. They decided to don cow suits and succeeded in raising R230 000.

In 2009, the herd gained momentum and grew to an incredible 140 energetic cows. Just two years later the herd numbered a staggering 350 cows all riding for a purpose. Armed with the ‘Love Living Life’ slogan and a healthy dose of enthusiasm, the herd has enjoyed much success and acclaim.

Eight years later, hundreds of people have participated in events wearing cow suits. The Cows have just broken through the R24 million mark of funds raised for specific projects implemented by CHOC and The Cows brand is prominent in many sporting events in South Africa. With these funds, CHOC is able to make a difference to the children being treated for cancer throughout South Africa.

One herd; one quest: to make a difference to children with cancer. Love Living Life!

Photo Caption Photographer Click to download the hi-res pic

 The Cows 100 Miles of Nowhere2016 Logo - JPeg


 The Cows Logo - JPeg


Respected road racer Cashandra Slingerland has signed up for the 100 Miles of Nowhere challenge in aid of CHOC at the Bryanston Cadence Cycling Performance Centre on Friday, 24 June. Stuart Pickering/

Respected road racer Cashandra Slingerland (pictured before her retirement in 2014) has signed up for the 100 Miles of Nowhere challenge in aid of CHOC at the Bryanston Cadence Cycling Performance Centre on Friday, 24 June, as part of her return to elite racing. Lincoln King/
Cycle Nation

"I’ve seen firsthand what an awesome bunch The Cows are and they raise money for a really worthy cause so its great to be involved in this year’s 100 Miles of Nowhere,” says Amy-Jane Mundy, who will ride the 100 Miles of Nowhere challenge in aid of CHOC at the Hillcrest Cadence Cycling Performance Centre on Friday, 24 June. Rory van Zyl/
Crank Cycling News

Conditions of usage of photographs: All photographs supplied and hyperlinked herewith may be used free of charge, with full credit to the photographer and agency as provided. The photographs may not be modified or retouched in any way, but may be cropped to suit the layout requirements of the publications. The photographs provided may be used exclusively for editorial purposes, and may be reprinted in any newspaper, magazine, television programme or on any website. These photographs may not be used for any commercial or promotional purpose, including but not limited to posters, advertisements, commercials, promotional email correspondence, point-of-sale material or any retail promotion. Should such usage be desired, please contact us at the details below.
Is this of no value to you?
This media release is intended for use by media professionals covering this specific activity or sport. Should this release not be relevant you, please advise us immediately and we will be glad to remove your name from this particular database. It would be useful to us if you could advise us which subjects you would like to continue receiving releases on.
For any further information, or if you cannot access the images, please contact:
Gameplan Media
(031) 764 3017