2021 MyLife Dusi Canoe Marathon Media Release

 No: dusi2101

22 Oct 2020

Embargo: None

 Written by: Dave Macleod

MyLife take on the Dusi title sponsorship mantle

Pietermaritzburg – In a year when sporting events and sponsorships have struggled during the global lockdown, one of South Africa’s most iconic endurance events has been rebranded as the MyLife Dusi Canoe Marathon, for the next two years.

The 2021 edition of the iconic three day canoeing race from Camps Drift in Pietermaritzburg to Blue Lagoon in Durban will take place from 18-20 February and entries have opened, with paddlers eager to take advantage of the Early Bird entry incentives.

This year’s Dusi will be the 70th edition of the famous race and with a title sponsor in Truda Foods, a company based in Pietermaritzburg, it was an easy fit for both the event and the brand, as the Dusi sets out to become more focused on its Pietermaritzburg identity.

The race committee and the new sponsors are determined to giving paddlers the best value for their entry and in an important move will not put an increase on the entry fee for the 2021 Dusi.

Founder of Truda Foods, Colin van Heerden is no stranger to paddling with eleven Dusi Canoe Marathon finishes under his belt, and saw this as an opportunity to support an event that is close to the heart of the Pietermaritzburg community.

"Growing up in Pietermaritzburg, the Dusi has always been such a big part of life in town. It's a privilege for us as a locally based company to be part of it. It is hugely exciting and we have a number of plans in place to make sure that we give the race the full support that it needs to make it another unforgettable year.

"We believe that our MyLife brand of wholegrain products compliments the original vision and ethos of the Dusi. We are excited about the opportunity to draw attention to and create greater awareness around affordable nutrition, our rivers, water quality and litter.”

The race remains one of the largest drivers of people from around the country to the provincial capital and given the large downturn in sporting events this year the 2021 event is expecting a surge of entries for the race in the middle of February.

“We are delighted as an event that has played such a big part in the Pietermaritzburg community to have a proudly Pietermaritzburg brand come on board," head of the race organising committee Shane Le Breton said.

"With the current economic climate as it is to secure a title sponsor for the next two years is a massive win for us and the paddlers.

"The 2021 MyLife Dusi Canoe Marathon is going to be another exciting edition of the iconic race and we know that a brand like MyLife and Truda Foods will only add huge value to the race.

"We cannot wait to see a flood of entries into race headquarters with the committee committed to giving paddlers the best value for money possible."

Le Breton added that the organising committee was well prepared with a variety of options to ensure the race is run as normal while fully adhering to the Covid-19 lockdown regulations that may be in force at that time.

The 2021 MyLife Dusi Canoe Marathon takes place from 18-20 February 2021. Entry details and more information can be found at www.dusi.co.za


Photo Caption Photographer Click to download the hi-res pic
MyLife Dusi Canoe Marathon logo (Landscape) - JPEG


MyLife Dusi Canoe Marathon logo (Portrait) - JPEG


Defending Dusi champion Khumbulani Nzimande (centre) celebrates the launch of the MyLife Dusi Canoe Marathon with Truda Foods' Colin van Heerden (left) and Dusi  organising committee head Shane le Breton (right) at Camps Drift on Thursday, 22 October.

Anthony Grote/
Gameplan Media

It's on! Celebrating the announcement that the MyLife Dusi Canoe Marathon will take place from 18 to 20 February 2021 are (from left) Colin van Heerden (Truda Foods), Shane le Breton (Dusi committee), K2 Dusi champion Khumbulani Nzimande, and paddlers Bridgitte Hartley, Msawenkosi Mtolo and Thulani Mbanjwa at Camps Drift on Thursday, 22 October.

Anthony Grote/
Gameplan Media

Lyle Wheeler (centre) is aiming to become the first person to finish the MyLife Dusi Canoe Marathon 50 times. Wishing him well are (clockwise from top left) Colin van Heerden (Truda Foods), Khumbulani Nzimande, Shane le Breton (Dusi committee), Msawenkosi Mtolo and Thulani Mbanjwa.

Anthony Grote/
Gameplan Media

Conditions of usage of photographs: All photographs supplied and hyperlinked herewith may be used free of charge, with full credit to the photographer and agency as provided. The photographs may not be modified or retouched in any way, but may be cropped to suit the layout requirements of the publications. The photographs provided may be used exclusively for editorial purposes, and may be reprinted in any newspaper, magazine, television programme or on any website. These photographs may not be used for any commercial or promotional purpose, including but not limited to posters, advertisements, commercials, promotional email correspondence, point-of-sale material or any retail promotion. Should such usage be desired, please contact us at the details below.
Is this of no value to you?
This media release is intended for use by media professionals covering this specific activity or sport. Should this release not be relevant you, please advise us immediately and we will be glad to remove your name from this particular database. It would be useful to us if you could advise us which subjects you would like to continue receiving releases on.
For any further information, or if you cannot access the images, please contact:
Gameplan Media
(031) 764 3017